What will be the biggest trend in 2025?

In 2025, VR and AR technologies will revolutionise tourism – helping you get a sneak peek of your next destination, enhancing your experience through interactive maps and personalised recommendations from remote assistants. This immersive technology is transforming the travel industry, with virtual tourism expected to reach over $24bn (€22.7bn) by 2027, according to Statista. For instance, the startup AI Tour has developed software using AR glasses to show detailed reconstructions of Pompeii’s buildings, interiors and artefacts superimposed on the ruins. These evolutions will reshape how we discover and interact with the world, making travel more accessible, educational and captivating. The rapid development of supporting technologies, such as wearable devices like the Apple Vision Pro and Meta Quest, with features like voice commands, gesture controls and customizable settings will make these tools more user-friendly and accessible to a broader audience. Overall, these technologies will enhance travellers’ experiences, increase engagement, boost awareness and elevate overall satisfaction. In the year ahead, the value of human connection will come to the forefront, with AI becoming part of daily life and businesses reinventing how to reach customers in authentic ways – opening the door for new discoveries and economic opportunity.

2025 world trends focus on creating memorable and immersive experiences, particularly within the travel sector. Design concepts continue to blend cultural motifs with an emphasis on functionality and practicality. Moreover, the rise of apps and AI-driven technologies is helping to streamline cultural immersion and enhance travel experiences, making it easier for consumers to engage with new destinations. One notable trend is Singapore's 'Sky Lantern Festival,' which combines traditional practices with visually captivating displays. Another key development is The RIMOWA 'Original Cabin Optical,' which features an optical illusion-inspired design, pushing the boundaries of luggage aesthetics. In the realm of adventure travel, Vanspeed's 'Summit Line of Adventure Vans' offers a luxurious and practical option for those seeking outdoor exploration. Furthermore, the 'Coors Light Chill Train' enhances passenger travel with CGI visuals, creating a unique journey experience. Alongside this, AI-driven services like Instahop are offering personalized digital itineraries, simplifying travel planning. Overall, these trends illustrate the ongoing integration of culture, technology, and luxury across various industries.